On January 15, 2004 in the registered office of the Warsaw Stock Exchange Tire Company Dębica S.A. was handed over another "Silver Bull" for the highest rate of return of all underlying companies in the WIG 20 index. In 2003 the rate of return was 185%.
On February 3, 2004 in the registered office of the Warsaw Stock Exchange the editorial office of the Parkiet daily, a bourse gazette, awarded already for the tenth time the "Bull and Bear" awards. T.C. Dębica S.A. was distinguished as the best investment into an underlying company in the WIG 20 index in 2003.
The ranking of the "Rzeczpospolita" daily that covered 240 Polish brands, Dębica stood out significantly in the tire business, leaving competitors behind in every category and winning competition with brands from other industries, which surprised experts. The tires made by Tire Company Dębica S.A. belong to the category of most frequently recommended products as "good purchase", which is evidenced by 2nd position in the reference category and 15th position in brand loyalty category. The customers are ready to recommend Dębica tires to their families and friends because they know that they offer the best value for money. This is reflected by the ranking of the most frequently selected brands (7th position), which provides evidence for strong market position of Dębica in its product category. Given the brand power, which is a relation between brand strength and company size, Dębica was classified in 12th position. In the analysis of brand strength, Dębica brand's market position was compared with competitive brands and Dębica scored 60.8 points out of 100 total score and was ranked on 13th position. In the ranking of 150 most valuable Polish brands Dębica came on 20th place (in this category the following indicators were considered: net sales revenues, maximum licensing fee in a certain industry, brand strength, income tax rate, sales growth index and discount rate).
In the ranking of Polish brands published by the "Wprost" weekly Dębica came on 37th place out of 100 Polish businesses. The brand ranking was developed on the grounds of a survey run by Pentor public opinion polling center that assessed 225 Polish and foreign brands. The survey focused on the consumers' responses concerned with brand knowledge and quality of products bearing the brand and on the sympathy expressed by respondents for a certain brand.
The British organization "Superbrands", being an authority in the field of branding, which confirms uniqueness of the brand in the eyes of customers classified Dębica in the group of several dozen strongest Polish and foreign brands. The ranking covered 1200 brands present in the Polish market.
Firma Oponiarska Dębica S.A., ul. 1 Maja 1, 39-200 Dębica, POLSKA