09.12.2010
Dębica The Most Valuable Tire Brand in Poland
Dębica is the strongest and most widely recognized Polish tire brand according to the latest ranking of the ‘Rzeczpospolita’ daily of the most valuable Polish brands. The experts estimated that its current value is almost PLN 80 million.
Dębica is the strongest and most widely recognized Polish tire brand according to the latest ranking of the ‘Rzeczpospolita’ daily of the most valuable Polish brands. The experts estimated that its current value is almost PLN 80 million.
The 2010 Polish Brands Ranking selected 330 most valuable, strongest and most widely known Polish brands. The list was drawn up based on the opinions of surveyed Poles and mathematical analyses of experts. In the general classification of brands in value terms, Dębica took 144th place, and in the non-food product category – 22nd place. The biggest strength of Dębica brand is its high position in the consumers’ spontaneous memory. In this category Dębica is the forth top brand in Poland. Dębica has also taken high 12th place in terms of reference rate, which defines customers willingness to recommend the brand to other users. With regard to the brand awareness, Dębica took 19th place in the ranking, whereas in the brand strength category – it took 42nd place.
- At TC Dębica we produce various brands of tires – these include Goodyear, Dunlop and Fulda – but it is Dębica brand that for years now has been one of our most precious assets – says Jacek Pryczek, the President of Management Board of Tire Company Dębica S.A. - Thanks to high quality of Dębica tires, and also consistent and various marketing efforts this brand is not only widely recognized, but is also appreciated by the millions of drivers – adds J. Pryczek.
Brand surveys, carried out by the ‘Rzeczpospolita’ daily, are one in a thousand in the Polish market. The brand surveys analyze the consumers’ perception and evaluation of 428 national brands. It should be emphasized that Polish consumers appreciate domestic brands, which is the reason why the value of Polish brands (in 2010 their total value reached PLN 60 billion) grows at a faster pace than in many developed countries.
The 2010 Polish Brands Ranking selected 330 most valuable, strongest and most widely known Polish brands. The list was drawn up based on the opinions of surveyed Poles and mathematical analyses of experts. In the general classification of brands in value terms, Dębica took 144th place, and in the non-food product category – 22nd place. The biggest strength of Dębica brand is its high position in the consumers’ spontaneous memory. In this category Dębica is the forth top brand in Poland. Dębica has also taken high 12th place in terms of reference rate, which defines customers willingness to recommend the brand to other users. With regard to the brand awareness, Dębica took 19th place in the ranking, whereas in the brand strength category – it took 42nd place.
- At TC Dębica we produce various brands of tires – these include Goodyear, Dunlop and Fulda – but it is Dębica brand that for years now has been one of our most precious assets – says Jacek Pryczek, the President of Management Board of Tire Company Dębica S.A. - Thanks to high quality of Dębica tires, and also consistent and various marketing efforts this brand is not only widely recognized, but is also appreciated by the millions of drivers – adds J. Pryczek.
Brand surveys, carried out by the ‘Rzeczpospolita’ daily, are one in a thousand in the Polish market. The brand surveys analyze the consumers’ perception and evaluation of 428 national brands. It should be emphasized that Polish consumers appreciate domestic brands, which is the reason why the value of Polish brands (in 2010 their total value reached PLN 60 billion) grows at a faster pace than in many developed countries.