02.01.2013
Debica The Most Valuable Polish Tire Brand
<p><span style="font-size: 8pt">List of the most valuable Polish brands by the Rzeczpospolita daily</span><span style="font-size: 6pt"> </span></p>
List of the most valuable Polish brands by the Rzeczpospolita daily
Debica is the 13th most frequently chosen brand in Poland and it holds 14th place amongst the strongest non-food brands and first place amongst competitive tire brands. In general classification, Debica brand was upgraded to 107th place from 126th place, which it occupied in 2011. This implies that the brand value went up by 24 per cent - according to the list of the most valuable Polish brands published by the “Rzeczpospolita” daily.
Debica was also ranked on 22nd place in the category of brand awareness. The Debica brand is very well known in Poland, raises confidence and plays a pivotal role in purchase decision making process. In parallel Debica took 8th place in the reference index category. The reference index defines the percentage of brand users ready to recommend the brand to other people.
„The high position of Debica brand on the list of the “Rzeczpospolita” daily, Polish top fifty strongest brands in 2012, demonstrates the positive evaluation of our tires by drivers. We offer them modern products with innovative technologies developed by our strategic investor Goodyear. Consequently Polish drivers choosing Debica tires feel safe even in the toughest road conditions" – said Jacek Pryczek, President of the Management Board of Tire Company Debica S.A.
This year the Rzeczpospolita daily ranked 330 most valuable Polish brands with the total value of PLN 57 billion and put them on the list of product brands. On the list there were 194 brands with growing value including Debica brand, but in parallel there were 115 brands with declining value.