Warsaw, December 12, 2008 – In the annual Ranking of the Most Valuable Polish Brands run by the ”Rzeczpospolita” daily, where the value of 330 best domestic brands was assessed, Dębica came on very high 24th place in the „Brand Strength” category. It won the competition, among others, with so renowned brands as Żywiec, Orlen, Amica or PZU.

”Brand Strength” is an indicator created on the grounds of customer feedback, taking into consideration such criteria as prestige, perceived quality, value and consumer preferences.

The ”Rzeczpospolita” daily in addition to showing and estimating the value of Polish brands presents them in various subcategories. In the ”Priority in Consciousness” the Dębica brand came on 3rd position. This implies that in a narrative testing brand remembering it is frequently mentioned on the first place by the consumers. High 12th position Dębica occupies in ”Most Frequently Selected Brands”, whereas 13th position in ”reference rate” category that is readiness of customers to recommend the brand to other consumers.

”We are proud of the recognition shown by our customers that let Dębica brand succeed in such prestigious ranking. The strong position of Dębica implies that the Polish drivers appreciate high value of Tire Company Dębica S.A. products and that despite mounting competition they still select most willingly the tires made in Dębica, in the Subcarpathian region. Most importantly for us they are also satisfied with the quality of Dębica tires and recommend them eagerly to other drivers” – said Jacek Pryczek, President of Tire Company Dębica S.A. Management Board.

The track record of the rankings of major Polish brands shows clearly strong position of Dębica in the marketplace. For five years of the existence of the ”Rzeczpospolita” daily ranking, the Dębica brand has been in the lead of Polish brands. It occupies similar high positions in the surveys of the “Wprost” weekly and “Superbrands” organization. For a couple of years now Tire Company Dębica S.A. has regularly come on the first place in the ranking of Subcarpathian companies.