Dębica is the strongest and most widely recognized Polish tire brand according to the latest ranking of the ‘Rzeczpospolita’ daily of the most valuable Polish brands. The experts estimated that its current value is almost PLN 80 million. The biggest strength of Dębica brand is its high position in the consumers’ spontaneous memory. In this category Dębica is the forth top brand in Poland. Dębica has also taken high 12th place in terms of reference rate, which defines customers willingness to recommend the brand to other users.